What is Anthropologies mission statement?

What is Anthropologies mission statement?

Anthropologie Mission Statement Our mission at Anthropologie has always been to surprise and delight you with unexpected, distinctive finds for your closet and home.

How would you describe Anthropologie?

Anthropologie develops concepts based on variations of three themes its core customer responds to: Feminine, Artistic (bohemian) and Linear (preppy, classic silhouettes). “Each one is a different woman,” Wurtzburger says. “We talk about her very specifically, where she lives, and sketch her life.”

What kind of brand is Anthropologie?

Anthropologie is an American clothing retailer with approximately 200 stores across the U.S. and Canada that offers an assortment of clothing, jewelry, home furniture, decoration, beauty products, and gifts. U.S. Anthropologie is part of URBN brands, which includes Urban Outfitters, Free People, BHLDN, and Terrain.

What is Anthropologies target market?

Anthropologie’s target market is women between the ages of 30-40 who are both affluent and individuals who want to reflect their unique style with what they wear. Senk goes beyond the surface and considers their target customer a “friend” (LaBarre). He refers to her as “well-read and well-traveled.

What aesthetic is Anthropologie?

boho
“I would say there are two different styles at Anthropologie: the more boho look that’s geared toward textiles and pattern play and then the kind of chateau-meets-English town home, more traditional vibe,” says Cameron. “The beauty is you can mix and play with both, just as we do in store.”

Why is it called Anthropologie?

Named after his college major (but with a decidedly French twist), Anthropologie opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania. We now operate over 200 stores worldwide. Our customer is a creative-minded woman, who wants to look like herself, not the masses.