How do I track text in Google Tag Manager?

How do I track text in Google Tag Manager?

In the case of click-text-variable-based event tracking, we’ll set up a tag using these four steps:

1. Step 1: Set Up Your Variable. Always build your tags from the bottom up, starting with the variable.
2. Step 2: Create the Trigger.
3. Step 3: Set Up Your Tag.
4. Step 4: Publish and test your work.

How do I add variables to Google Tag Manager?

To create a new user-defined variable:

1. In the left navigation, click Variables.
2. In the User-Defined Variables section, click New.
3. Click Variable Configuration and select the desired variable type.
4. Enter configuration options for the selected variable type.
5. Name the variable.
6. Click Save.

What is element visibility in Tag Manager?

Google Tag Manager’s element visibility trigger fires when a selected element becomes visible in the web browser’s viewport.

How do you use the GTM click element?

What is Click Element Variable in Google Tag Manager? It is a variable that returns the element, that was clicked. By default, it is disabled in all new GTM containers and needs to be enabled by going to Variables > Configure (in the Built-in variables section). Then click the checkbox next to a Click Element.

How do I track tags in Google Analytics?

Use a single tag to measure clicks

1. Click Tags. New.
2. Click Tag Configuration. Google Analytics – Universal Analytics.
3. Set Track Type to Event.
4. Complete the Event Tracking Parameters: Category: Nav. Action: Select.
5. Click Triggering and select the trigger that you created in step 3, titled “Trigger – Nav Clicks”.
6. Save the tag.

What is element visibility?

In short, the Element Visibility trigger fires whenever an element, or elements, you specify appear in the browser’s viewport. The viewport is the visible area of the browser window, meaning if an element is visible there, it is viewable by the user.

What triggers GTM?

In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.

What are triggers and variables in Google Tag Manager?

Google Tag Manager uses these concepts to handle how tags are configured and fired: Tag: A tag is code that send data to a system such as Google Analytics. Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads.

What is element visibility trigger?

The word ‘visibility’ in ‘element visibility trigger’ refers to the visibility of an HTML element(s) in a web browser’s viewport. The word ‘trigger’ in ‘element visibility trigger’ refers to the GTM trigger which is fired when an HTML element(s) become visible in a viewport.

What is non interaction hit GTM?

By default, a new Google Tag Manager tag has the “Non-Interaction Hit” field set to False. What this means is that the tag will be intepreted as a user interaction by Google Analytics and therefore will prevent a single page session from being recorded as a bounce.

How do I create a click trigger in GTM?

Go to GTM interface > Triggers > New > All Elements. Leave all the settings as they are and save the trigger. Refresh the Preview and Debug mode, then to a web page you’re trying to work on. Start clicking anything (except the P&D console) and behold: you’ll start seeing Click events in the GTM preview console.

What is Google Tag Manager?

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.